Why There’s Hope For DOGTV, a New San Diego-Based Cable Channel Designed To Be Turned On For Pets To Reduce Anxiety During An Owner’s Absence

Posted on Feb 23, 2012 | 2 Comments

“The need for social innovation may be even greater than for technical innovation.”

— Peter F. Drucker, 1993


  1. Ashok Vaishnav
    February 24, 2012

    Social Innovation is more likely to intrinsically satisfy a need than a technological innovation.
    In fact, history is replete with examples of n-number of excellent technology innovations which could nod find sustained success, when they could not pass the test of social acceptance.

  2. The Feedback | The Drucker Exchange
    February 28, 2012

    [...] when we cited Drucker’s stress on social innovation in our lighthearted nod to DOGTV, a new San Diego-based [...]


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