Tackling the Market

Posted on Mar 8, 2013 | 4 Comments

Kevin Plank

This new episode of “Drucker on the Dial” features two takes on what marketing means in the 21st Century.

First, host Phalana Tiller talks with Kevin Plank, CEO and co-founder of Under Armour, about how the athletic apparel company has differentiated itself in the marketplace. We then bring you a gem from the Drucker Archives: a recording of the late Peter Drucker from one of his last classroom appearances.

And, Rick Wartzman delivers a piece about a new book on strategy by two former “Drucker on the Dial” guests, A.G. Lafley and Roger Martin.

Subscribe to “Drucker on the Dial” via iTunesU or listen to this episode using the media player below.


  1. Ten thoughts from 10 years in the Public Sector; #7 Marketing… | The Magic Sausage
    April 6, 2013

    [...] the Public Sector and Marketing, real Marketing, should be joined at the hip. If the Public Sector is there to deliver services to meet the needs [...]

  2. Joris Aufenacker
    April 9, 2013

    …Even the Master can be wrong, Drucker stated in his lecture that local restaurant are not affected by the internet.
    Nowadays, when you’re a stranger in town and you want to find a good restaurant, you check a review site or App on your smartphone to find it.

  3. sarah staar
    June 9, 2013

    I wanted to thank you for this excellent read!
    ! I definitely enjoyed every bit of it. I have got you bookmarked to look at new stuff you

  4. Luminique
    June 10, 2013

    Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence
    on just posting videos to your site when you could be giving us something enlightening to read?


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